
The Short-lived TikTok Ban Was a Wake-Up Call on Why Your Business Needs a Strong Owned Media Strategy
Social media is a powerful tool, but relying solely on platforms you don’t control is risky—just look at the recent TikTok ban scare. Owned media, like websites, blogs, and email lists, gives businesses long-term stability and direct access to their audience. Building your brand on social alone is like renting land—you never know when the rules will change.

Black Women, “Karens” and “White Dudes” for Harris Prove How Powerful Digital Organizing Can be
Win With Black Women set off a chain of affiliate-based Zoom calls centered around raising support — and donations — for VP Harris' presidential campaign. The success of these Zoom gatherings proves how powerful digital organizing can be.

4 Social Media Conversations Happening This Year at Netroots
Social media plays a critical role in advocacy work today. That’s why conversations around social media strategy were front and center at Netroots this year. Here were a few conversations that were happening.

Shoutout Atlanta Feature: Meet Nabeelah Muhammad | Social Media Ads Manager
I had the pleasure of being interviewed by Shoutout Atlanta, an online magazine dedicated to celebrating Atlanta entrepreneurs and creatives. Check ot the feature here!


Meta Is Shifting Away from Political Content—Here’s Why That’s a Problem.
Facebook has removed the news tab. And Instagram automatically enrolled users to a new setting that will “limit political content from people you don’t follow.” So essentially, both platforms implemented huge updates aimed at reducing the amount of political and news content we consume. Here’s why that’s a problem.

Black Women are the creative forces behind social media culture. But there’s a dark side.
There’s no denying the overwhelming include that Black women have on social media culture. But unfortunately, Black women are not getting the credit and compensation they deserve, while experiencing disproportional levels of online harassment and bullying.

Here’s why ‘Who TF Did I Marry?’ went mega-viral and changed Tik Tok forever
Let’s examine Reesa Teesa’s ‘Who TF Did I Marry’ series from the perspective of a social media manager. Why did it performed SO well? And how did the series change Tik Tok forever?